A grid is a palette and/or set of standards ones uses to execute organizational placement of visual elements. The grid generates consistency while still allowing creative variety. While striving for overall harmony, a grid aids spatial relationships, unity and balance between elements. Designers use grids to conserve as much sanity as possible. :) Really, they allow the designer to establish control and organization in all aspects. It helps the design with their challenge of engaging the viewer's interaction with the piece. Organization is key!
Functions of a grid:
Control
o r g a n i z a t i o n
rhythm
harmony
unity
dynamism
readability
movement
balance
directionnnn
contrast
iNtErAcTiOn
order
Parts of a GRID
Margins act as a border to the active area provoking the viewer to analyze the visual elements. Columns are negative space between the elements providing structure and emphasis on the active areas. Grid Modules are the active areas filled with the elements. Flowlines are structure providing lines creating even more structure. A gutter is the space between columns and the elements.
Modular grids, like multiple-column grids, use horizontal flowlines (to create modules) that increase the flexibility of the composition. They're used a lot in magazines and newspapers, as they accommodate changing contents.
1 comment:
I like how you made the type interesting when you named of the characteristics of a grid. =)
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